Urban consumers are increasingly drawn to sustainable transport, design led brands, and identity driven purchasing. Cycling and fashion now overlap as part of everyday urban culture, creating a large and growing lifestyle market.
At CREATE, we believe a bike is more than just a way to get from one place to another. It is a tool for independence, opportunity and connection. Through our partnership with TANNUS, every bike purchased contributes directly to improving mobility for children and communities who need it most.
The Opportunity
Urban consumers are increasingly drawn to sustainable transport, design led brands, and identity driven purchasing. Cycling and fashion now overlap as part of everyday urban culture, creating a large and growing lifestyle market.
CREATE is positioned at this intersection, combining functional mobility with brand led apparel.
For every CREATE bike sold, CREATE and TANNUS will donate a set of TANNUS tyres to support children and communities where access to reliable transport remains a challenge.
These tyres are designed to be durable, puncture resistant and low maintenance, making them ideal for environments where regular repairs or replacement parts may be difficult to access.
Dual Division Business Model
Reliable transport can transform access to education. Many children across the world travel long distances each day just to attend school. By providing dependable tyres and supporting local mobility initiatives, this partnership helps ensure that more young people can reach classrooms safely and consistently.
Our contributions will support schools, education programmes and community initiatives where improved mobility can directly increase access to learning and opportunity.
CREATE and TANNUS partnership.
This initiative will support communities across Africa, India and other regions of the world where durable and low maintenance mobility solutions can make a meaningful difference to everyday life.
By improving the reliability of bicycles used by students and communities, we hope to help remove one of the many barriers to accessing education.
For every CREATE bike sold, CREATE and TANNUS will donate a set of TANNUS tyres to support children and communities where access to reliable transport remains a challenge.
These tyres will support schools and education programmes, children who travel long distances to attend school and communities where improved mobility can directly increase access to education.
This includes regions across Africa, India and other parts of the world where durable and low maintenance mobility solutions are essential.
We believe bicycles can create meaningful change. Through initiatives like Bicycles Without Borders, durable tyres help keep bikes moving in communities where reliable transport is essential for accessing education, work, and opportunity.
Funding & Growth Plan
CREATE Group is seeking £300,000 in funding to support market entry, brand establishment, and demand generation across six cities.
Funding will be allocated across bike marketing, lifestyle seeding, content, PR, and activations, supporting a three year brand building strategy focused on awareness, scale, and retention.
Break even is projected within 18 to 24 months.
The Ask
CREATE Group is seeking funding partners aligned with long term brand value, scalable direct to consumer economics, and international growth.
For further information or partnership discussions, please get in touch.