Urban consumers are increasingly drawn to sustainable transport, design led brands, and identity driven purchasing. Cycling and fashion now overlap as part of everyday urban culture, creating a large and growing lifestyle market.
Investor Overview
CREATE Group is an urban mobility and lifestyle brand operating across two integrated divisions: CREATE Bikes and CREATE Lifestyle. Built as a direct to consumer business, CREATE combines design led urban bicycles with gender neutral apparel to serve a global, culture driven audience.
The brand is international from launch, with a scalable digital platform designed to support long term growth.
Investor Overview
Tannus Tyres and CREATE Bikes have come together with a clear purpose. The goal is to remove one of the most common frustrations cyclists face, punctures.
Through this partnership, CREATE bicycles are developed with Tannus Airless Tyres or Tannus Armour technology. This allows riders to enjoy a minimum of 5,000 miles of puncture free riding.
Cycling should be simple and dependable. Riders should not have to worry about punctures or constant maintenance. With Tannus technology integrated into CREATE bikes, reliability becomes part of the ride.
The result is straightforward. Better bikes, fewer problems and more people confident enough to cycle.
The Opportunity
Urban consumers are increasingly drawn to sustainable transport, design led brands, and identity driven purchasing. Cycling and fashion now overlap as part of everyday urban culture, creating a large and growing lifestyle market.
CREATE is positioned at this intersection, combining functional mobility with brand led apparel.
The Opportunity
CREATE Group was founded on a simple belief. Mobility should be accessible, reliable and inspiring for everyone.
The brand was never created for a narrow audience or a specific type of cyclist. From the beginning, CREATE has been designed as an inclusive urban mobility platform that grows with cities and with the people who live in them.
Cycling should not be defined by age, experience or lifestyle. Some people cycle to work every day. Others ride occasionally for leisure. Some are discovering cycling for the first time, while others are returning to it later in life.
CREATE believes the experience should be welcoming, reliable and enjoyable for all riders.
This philosophy is strengthened through CREATE’s partnership with TANNUS, a global innovator in advanced tyre technology.
Together the two companies share a clear mission. They aim to remove barriers to cycling and make reliable mobility part of everyday life.
Dual Division Business Model
The Goal
At the centre of the partnership between TANNUS and CREATE is a shared responsibility.
Both companies believe that reliable mobility should be available to everyone, not just a small group of enthusiasts or high end consumers.
A key objective of TANNUS and CREATE is to develop affordable bicycles, electric bikes and practical mobility solutions that people can depend on every day.
By combining thoughtful design with advanced tyre technology, the partnership aims to reduce maintenance, remove unnecessary complications and make cycling accessible to a much wider audience.
Affordable mobility does not mean compromising on quality. It means creating products that are durable, dependable and designed to perform in real world conditions.
Whether it is a commuter travelling through the city, a family using bicycles for everyday transport or someone discovering cycling for the first time, CREATE and TANNUS want to ensure that dependable mobility is within reach.
The goal is simple.
To make bicycles, electric bikes and mobility solutions that more people can afford, trust and enjoy.
CREATE and TANNUS partnership.
Cycling is one of the most sustainable and efficient forms of transport available today. It reduces congestion, supports healthier lifestyles and helps cities move towards cleaner mobility.
Despite these advantages, many people still hesitate to cycle regularly.
The reason is often practical rather than personal. Punctures, maintenance concerns and reliability problems discourage people from depending on a bicycle.
CREATE and TANNUS believe thoughtful design and the right technology should remove these obstacles.
When bicycles are reliable, easy to maintain and comfortable to ride, more people feel confident using them as part of their daily lives.
This belief sits at the centre of the CREATE and TANNUS partnership.
Why the Model Works
CREATE has been structured to balance risk management with growth potential.
TANNUS has built its reputation by rethinking how bicycle tyres should perform.
Traditional tyres often fail when riders need them most. Punctures, wear and maintenance can create frustration and inconvenience.
TANNUS technology addresses these problems by producing tyres that are puncture resistant, highly durable and designed for long term reliability.
For many riders this level of dependability completely changes the cycling experience.
TANNUS recognised that its technology needed the right platform to demonstrate its real world benefits. CREATE provides that platform.
CREATE focuses on thoughtful design, everyday practicality and a lifestyle approach to cycling. These values align naturally with TANNUS and its mission to improve reliability in urban mobility.
For CREATE, the partnership brings advanced tyre technology that supports the brand’s commitment to simplicity and rider confidence.
Together the two companies create bicycles that work for the rider rather than requiring constant attention from the rider.
The relationship between CREATE and TANNUS goes far beyond a standard supplier arrangement.
TANNUS is a strategic partner and investor in CREATE Group. This reflects a shared belief in the long term potential of the brand and its mission.
Working together allows both companies to focus on innovation, product development and global growth.
TANNUS contributes technology, engineering expertise and industry knowledge. CREATE provides a design led platform that brings these innovations into everyday urban mobility.
This collaboration strengthens the credibility of CREATE while allowing TANNUS technology to be experienced by riders around the world.
Target Customer
CREATE serves a broad but defined audience:
CREATE is positioned as a multi category bicycle brand that supports a wide range of riders and lifestyles.
The brand began with fixed and single speed bikes, but the long term vision extends far beyond those categories.
Future development includes urban commuter bicycles, lifestyle and leisure models and electric bikes designed for evolving cities.
The partnership with TANNUS ensures that reliability remains a core feature across all these products.
Whether someone rides daily through a busy city or occasionally for enjoyment, CREATE bikes are designed to provide a consistent experience of simplicity and dependability.
CREATE also believes mobility can create opportunity.
Nothing we are building would be possible without TANNUS. Their technology, belief in our mission and strategic support form a fundamental part of the CREATE vision.
Together we believe mobility is not a luxury. It is a pathway to education, opportunity and independence.
Digital Platform
CREATE operates on a single global digital platform supporting both divisions, including:
In many parts of the world a bicycle frame can last for years, but traditional tyres fail quickly.
When tyres fail, bicycles often become unusable.
TANNUS tyres provide a solution designed for difficult conditions. They are puncture resistant, durable and require very little maintenance.
This makes them especially valuable in environments where repairs and replacements are difficult to access.
For children travelling miles to school across rough terrain, a reliable tyre can make the difference between attending school or missing education.
Without TANNUS technology this model would not be possible.
For every CREATE bike sold, CREATE and TANNUS will donate a set of TANNUS tyres to support children and communities where access to reliable transport remains a challenge.
These tyres will support schools and education programmes, children who travel long distances to attend school and communities where improved mobility can directly increase access to education.
This includes regions across Africa, India and other parts of the world where durable and low maintenance mobility solutions are essential.
CREATE and TANNUS are united by one clear belief.
Cycling should be simple, reliable and accessible to everyone.
By combining thoughtful design with advanced technology, both companies are working to remove the barriers that prevent people from riding.
Together we are building more than bicycles.
We are building confidence, opportunity and a future where mobility works for everyone.
Funding & Growth Plan
CREATE Group is seeking £300,000 in funding to support market entry, brand establishment, and demand generation across six cities.
Funding will be allocated across bike marketing, lifestyle seeding, content, PR, and activations, supporting a three year brand building strategy focused on awareness, scale, and retention.
Break even is projected within 18 to 24 months.
The Ask
CREATE Group is seeking funding partners aligned with long term brand value, scalable direct to consumer economics, and international growth.
For further information or partnership discussions, please get in touch.